Welcome to the website of the Institute for Service and Relationship Management (ISRM).
The team from the Chair of Business Administration/Marketing visited the University of Cambridge in England from September 23-25, 2024. The reason for the trip was the conference „The Mallen Screen Entertainment Conference“.
Prof. Marchand, Ms. Röhr and Mr. Mayerhofer gave three presentations at…
Social media influencer marketing is now an established part of the marketing mix. In a new publication in the journal "Psychology & Marketing", Prof. Marchand, Dr. Holler and Ms. Dünschede examine the effect of influencer gifts. The publication is freely available here (open access).
Many social…
The former editor of the Journal of Marketing, Prof. Ajay K. Kohli, was once again a guest at the Chair of Business Administration/ Marketing in Leipzig this year. From July 12-13, he shared his valuable expertise with PhD students from all over Saxony in the doctoral course on “Publishing in…
We are delighted to welcome Prof. Dr Yngve Dahle (University of South-Eastern Norway) to Leipzig University, where he regularly teaches as a guest lecturer in Prof. Dr Thorsten Posselt's and Dr Kevin Reuther's Master's and Bachelor's programmes on innovation management.
Yngve combines academic work…
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
