The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
Prof. Marchand worked as a visiting professor at the University of Technology Sydney for two months. In this context, he also visited marketing academics at the University of South Wales, the University of Sydney, Macquarie University and Monash University in Melbourne to work with them on research…
Well-known movie stars are not only relevant for feature films and TV series. Today, the influence of movie stars also extends to video games, for which budgets in the hundreds of millions are available. Until now, there have been no studies that have looked at the economic impact of movie stars on…
Mr. Mayerhofer and Prof. Marchand, together with colleagues from England and China, have examined this question in two empirical studies. They found, among others, that increased customer orientation positively influences the commitment of customers (e.g. through positive contributions in social…
The team of the Chair of Business Administration/Marketing sends warm Christmas greetings with best wishes for a successful New Year!
In the December issue of impulse magazine, Prof Marchand explores the question of whether companies should give their customers and employees Christmas presents this year from a marketing perspective.
Companies use gifts to express their appreciation to employees, business partners and customers.…
Many thanks for the tasty practical presentation by Wurzener Managing Director Mr. Richter and Head of Marketing Dr. Ahrend! Presentations like this help us to regularly review the practical relevance of marketing in teaching and research.
