Institute of Service and Relationship Management

Once again this year, the marketing team was represented at one of the world's largest scientific marketing conferences. This year, the conference took place at the University of Bucharest, Romania. Prof. Marchand presented the latest research results on influencer marketing and Mr. Mayerhofer on…

Big-budget feature films are typically released first in theaters and then in the home video market. Two key strategic management decisions here concern the timing and pricing of a film in streaming offerings. A new study on this topic has been published by Nicolas Weber, André Marchand and Reinhard…

Together with the Technical Universities of Dresden, Chemnitz and Freiberg, we regularly offer courses in which all doctoral candidates at Leipzig University can participate free of charge. It is therefore worth checking the following website several times a year to see whether doctoral courses…

We would like to congratulate Dr. Nicolas Robin Weber on completing his doctorate summa cum laude! The cumulative dissertation, written between 2019-2024, consists of three scientific articles. These research projects focus on the impact of public and private film financing on their economic and…