Job advertisement: PhD students wanted
Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?
The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?
On July 7 & 8, 2023, Prof. Ajay K. Kohli will be a guest at the Chair of Business Administration/Marketing in Leipzig.
We would like to congratulate Dr. Sabine Best on her successful disputation.
At this year's international conference of the European Marketing Academy (EMAC) from May 23-26, the marketing team was represented again. A big congratulations goes to Tobias Mayerhofer!
In an interview, Prof. Marchand talks about Gen. Z and the challenges for insurance companies
Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.