The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,…
The International Games Magazine (IGM) interviewed Prof. Marchand on the topic of crossover games. You can read a summary of the interview in the current February issue here: https://igmonline.de/story/igm-02-21-marken-verschmelzung-crossover-computerspielen
We wish you a good start into the new year 2021! Perhaps you have been inspired by automatic product recommendations in the last few months and perhaps you have discovered new products that you have subsequently purchased. We also encounter automatic product recommendations in the field of digital…
How stationary trade can survive - and what it has to do with video games. Interview by Professor Marchand with the Leipziger Volkszeitung. You can download the interview (german) as a PDF here.
In the current Handelsblatt ranking for business administration, Professor André Marchand is one of the top 10% business economists with the most research in German-speaking countries. We are happy about this positive news shortly before Christmas! The ranking can be viewed in detail here.
It will soon be Christmas again! Even though many things are different in this Corona year 2020, many people are currently thinking about gifts not only in their private lives but also in their professional contexts. Christmas is a popular occasion for companies to show their customers appreciation…
