Psychological Ownership can replace Material Ownership: New study by Prof. Marchand and colleagues published in the Journal of Service Research
"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing…