The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing…
The renowned International Journal of Research in Marketing (IJRM) lists two scientific publications by Prof. Marchand and his co-authors among the most frequently cited articles since 2017 (see here). One of them is about gamification and we already reported on him a few days ago. The other article…
In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on…
After the first increase in COVID-19 infections in March 2020, these numbers are currently rising significantly again in October. Already, hamster buying behaviour can be observed again in some supermarkets. Prof. Marchand is researching this behaviour and explained possible reasons in an interview…
On the occasion of the 30th anniversary of the Gameboy, the WAZ conducted an interview with Prof. Marchand on Sunday, which you can read here.
On 1 October 2020, Professor Dr. André Marchand took over as successor to Prof. Dr. Dr. h.c. Löbler as the Marketing Professorship at Leipzig University and presents his main areas of work in a short interview.
Dear Professor Marchand, welcome to the University of Leipzig! A typical welcome…
