The team from the Chair of Business Administration/Marketing visited the University of Cambridge in England from September 23-25, 2024. The reason for the trip was the conference „The Mallen Screen Entertainment Conference“.
Prof. Marchand, Ms. Röhr and Mr. Mayerhofer gave three presentations at this conference, which dealt with the influence of film ratings in social media, the importance of nostalgia and film stars in video games.
Overall, it war a very interesting conference trip to an inspiring university with renowned alumni such as Isaac Newton, Charles Darwin, Robert Oppenheimer, Alan Turing, Ludwig Wittgenstein, John Maynard Keynes and Stephen Hawking (just to name a few).
