High interest in social media marketing research by Prof. Marchand

The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.

(Source: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/most-downloaded-articles)

This article is available as a PDF version here.