Personenprofil

Tobias Mayerhofer

Research Fellow

BWL/Marketing
work Institutsgebäude
Grimmaische Straße 12, Room I 465
04109 Leipzig

Phone: work +49 341 97 - 33752
Fax: fax +49 341 97 - 33759

Abstract

Tobias Mayerhofer has been a research assistant and doctoral student at the chair of Management Science/ Marketing at the Leipzig University since October 2020. He first studied media and communication at the University of Passau and then completed a master's degree in media management at Bauhaus University in Weimar. In addition to academic activities, he is an entrepreneur. His two start-up projects were awarded and supported with the "Fellowship" of the "neudeli" start-up workshop.

Curriculum Vitae

Professional career

since 10/2020
Doctoral student and research assistant at the chair of Management Science/Marketing at the Leipzig University
11/2019 - 04/2020
Student assistant for multivariate analysis methods at the chair of Marketing & Media, Bauhaus University Weimar
10/2014 - 04/2018
Journalistic traineeship at Bürgerblick Passau with internships at Süddeutsche Zeitung and BILD

Education

10/2018 - 03/2020
Master's degree in "Media Management" at Bauhaus University Weimar
10/2014 - 03/2018
Bachelor's degree in "Media and Communication" at the University Passau

Research Focus

Entrepreneurial Marketing
Innovation Management
Consumer Behaviour
E-commerce