The goal of our research is to understand and analyse entrepreneurial activities in a competitive global environment as an important aspect of strategic business decisions.
Focus
We focus on questions concerning the actions of SMEs, such as the logic and benefit of the international activities of a company, the dominance of strategic options, and the specific success factors.
A further research focus of FIT4export lies in analysing the interaction between local institutions and international companies. The results from our research aim to show ways in which international company formations can be supported.
Selected FIT4Export Publications
Internationalisation & Strategies
Please feel free to contact us
- Phone: +49 341 97-33760
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