The SEPT Competence Center offers courses on export management and on the development of international business models conducted by our experienced coaches.

enlarge the image: A facility and building of Leipzig University
FIT4export Program, Photo: Leipzig University

International Business & Export Management Advanced Training (EMAT)

About EMAT

In times of an internationalizing world economy, small and medium-sized enterprises (SMEs) and startups have more opportunities to conquer new markets. Moreover, the level of innovation, compliance with product parameters, and the high-quality products of German enterprises are often unrivaled. To leverage this advantage over often significantly larger competitors, SMEs and startups require top personnel among export and sales managers specialized in international business.

In response to this demand, the International Business and Export Management Advanced Training (EMAT) aims to expand and refine existing export management knowledge by developing skills in areas such as market and customer analysis, export planning and management, international negotiation skills, intercultural competencies, export financing, customs issues, among others.

The EMAT training is open to international students and alumni living in Saxony, as well as to professionals from SMEs and startups.

Learning by Doing

To ensure the practical dimension of the project, we bring German innovative SMEs and startups together with international students/alumni. The SME/startup delivers a business case in the fields of international trade and export management, which the group of participants uses as their case study during the training to gradually develop an International Business Model and Market Entry Plan.

Professionals participating in the training can work on their own business cases.

A Way to the Job Market

Working with SMEs and startups is not only about ensuring the practical dimension of learning but also about getting to know potential future employers.

International students and alumni participating in the EMAT project can register for an A2 German language course to improve their German and increase their chances in the job market. The course will take place in Leipzig. More details about this offer you can find in the language course flyer.

German Language Course
PDF 665 KB

Duration

Training sessions will take place every Friday (between 15:00 and 18:15) and Saturday (between 9:00 and 12:15 or 9:00 and 16:30), starting on October 11, 2024.

The free German A2 language course will be organized in Leipzig by the Studienkolleg Sachsen, Leipzig University, and will take place between October 2024 and February 2025. The number of places is limited.

Upon successful completion and presentation of the practical projects, EMAT participants will receive a certificate issued by Leipzig University and the SEPT Competence Center, signed by the partner company.

For more detailed information about the training structure and the time plan, please check our:

Flyer
PDF 1 MB

Schedule
PDF 395 KB

What our Alumni say?

enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review

Information

Students get:

  • Practical experience with local SMEs and startups
  • A Bootcamp on Export Management with experts from the field
  • Support from experienced trainers and coaches
  • Contacts with potential future employers
  • Free A2 German language course
  • A certificate issued by Leipzig University

 

Companies get:

  • A Bootcamp on Export Management
  • Tailored market research and entry recommendations for the selected target country
  • Knowledge about the target market
  • Contacts with potential business partners abroad
  • Contact with skilled international staff

Part I: International Business Model Development

  • International business model canvas
  • Strategic market and competitors analysis
  • Customer analysis and planning, value proposition
  • Market entry and international distribution strategy

 

Part II: Market Entry Plan

  • Role of culture in international business
  • International negotiation & influencing
  • Payment and delivery conditions – Incoterms 2020
  • Duty and foreign trade - customs law and export control
  • Financing foreign trade - overview
  • Formation of international contracts with examples
  • Guarantees in foreign trade - introduction to Letter of Credit

 

Part III: Project Coaching

  • Export plan for product/service
  • Market entry plan development for SME/startup

Mr. Wojciech Muras

  • Phone: +49 341 97-33760
  • Email: wojciech.muras@uni-leipzig.de

Training Sessions: October 11 – November 16, 2024 (5 weeks)

Practical Projects: October 19 – December 20, 2024 (time frame for the group projects with companies)

 

Place: SEPT Competence Center, Ritterstr. 9-13, 04109 Leipzig (Room: 2.10) with possibility of participing online

Language: English

 

Participation fees for students/alumni:

  • free of charge for international students and alumni living in Saxony
  • individual offer for students from abroad

Participation fees for companies/professionals:

  • individual offers based on the entire training or chosen sessions

 

Optional German language course: October 2024 – February 2025, free of charge for EMAT participants.

 

Registration deadline: 30.09.2024

Registration form

You may find this also interesting

MBA Program

Read more

Research

Read more

The Center

Read more