The Riesa-based Kreishandwerkerschaft Region Meißen (Meissen Regional Association of Craftsmen), together with specialists from the SEPT Competence Center at Leipzig University launched a competition among apprentices on online marketing as a model project. The aim was to teach relevant apprentices digital skills and start-up competencies.
The past few weeks were very work-intensive for the automotive sales representatives. They took on the role of online marketing experts and designed six online marketing campaigns for two companies.