Digital platforms have emerged as transformative entities in the contemporary economy, serving as vital intermediaries that facilitate interactions among diverse user groups, including consumers, businesses, and service providers. These platforms leverage technology to create value through network effects, enabling users to connect, collaborate, and exchange goods and services efficiently. The rise of digital platforms has reshaped traditional business models, fostering innovation and competition across various sectors, from e-commerce and social media to healthcare and logistics.
At the heart of digital platforms lies the concept of platform ecosystems. A platform ecosystem refers to the interconnected network of stakeholders—including platform owners, third-party developers, and end-users—who collectively contribute to and derive value from the platform. This ecosystem approach emphasizes the collaborative nature of digital platforms, where the success of the platform is contingent upon the active participation and engagement of its complementors. By facilitating the development of complementary products and services, platform ecosystems enhance user experiences and drive sustained growth.
References to consult:
- Hein, A., Schreieck, M., Riasanow, T. et al. Digital platform ecosystems. Electronic Markets 30, 87–98 (2020). https://doi.org/10.1007/s12525-019-00377-4
- Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276. https://doi.org/10.1002/smj.2904
- de Reuver, M., Sørensen, C., & Basole, R. C. (2018). The Digital Platform: A Research Agenda. Journal of Information Technology, 33(2), 124–135. https://doi.org/10.1057/s41265-016-0033-3
- Senyo, P. K., Liu, K., & Effah, J. (2019). Digital Business Ecosystem: Literature Review and a framework for future research. International Journal of Information Management, 47, 52–64. https://doi.org/10.1016/j.ijinfomgt.2019.01.002