Welcome to the website of the Institute for Service and Relationship Management (ISRM).
The renowned International Journal of Research in Marketing (IJRM) lists two scientific publications by Prof. Marchand and his co-authors among the most frequently cited articles since 2017 (see here). One of them is about gamification and we already reported on him a few days ago. The other article…
In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on…
After the first increase in COVID-19 infections in March 2020, these numbers are currently rising significantly again in October. Already, hamster buying behaviour can be observed again in some supermarkets. Prof. Marchand is researching this behaviour and explained possible reasons in an interview…
On the occasion of the 30th anniversary of the Gameboy, the WAZ conducted an interview with Prof. Marchand on Sunday, which you can read here.
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
