Merry Christmas and a Happy New Year 2024!
The team at the Chair of Business Administration and Marketing wishes you a Merry Christmas and a successful start to the New Year!
Chair of Management/ Marketing
A Warm Welcome
The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
News
Successful Doctoral Defense by Dr. Grimm
We warmly congratulate Yolna Grimm on his successful defense today!
Marketing Club Leipzig event on influencer marketing on October 17
In the lecture series of the Marketing Club Leipzig, Prof. Marchand will give an interactive lecture on influencer marketing followed by a discussion, a networking event and a guided tour through the Bibliotheca Albertina.
Guest lectures by Porsche and BearingPoint
We wish all students a successful start to the winter semester 2023/24 and are pleased to announce the following guest lectures
Does public financing increase the quality of feature films?
In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…
AI in final theses
A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.
