The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
The International Journal of Research in Marketing (IJRM) is the leading European scientific journal of marketing research. Professor Marchand has been working as an ad hoc reviewer for this journal for over 10 years and has now been appointed to the Editorial Board. He also continues to be a member…
On October 22, 2024, a special honor took place during the ceremonial opening of the semester at Koblenz University of Applied Sciences. Dr. Yolna Grimm, former doctoral student and now post-doctoral guest researcher at the Chair of Business Administration/Marketing at the University of Leipzig, was…
The fact that more and more people are shopping online is reducing the share of sales generated by bricks-and-mortar retail stores, some of which are even having to close. For example, the estimated store closure rate is currently 4.3% in Germany and predicted to reach 5% for the United States in…
The team from the Chair of Business Administration/Marketing visited the University of Cambridge in England from September 23-25, 2024. The reason for the trip was the conference „The Mallen Screen Entertainment Conference“.
Prof. Marchand, Ms. Röhr and Mr. Mayerhofer gave three presentations at…
Social media influencer marketing is now an established part of the marketing mix. In a new publication in the journal "Psychology & Marketing", Prof. Marchand, Dr. Holler and Ms. Dünschede examine the effect of influencer gifts. The publication is freely available here (open access).
Many social…
The former editor of the Journal of Marketing, Prof. Ajay K. Kohli, was once again a guest at the Chair of Business Administration/ Marketing in Leipzig this year. From July 12-13, he shared his valuable expertise with PhD students from all over Saxony in the doctoral course on “Publishing in…
