Prof. Kohli as a guest in Leipzig
On July 7 & 8, 2023, Prof. Ajay K. Kohli will be a guest at the Chair of Business Administration/Marketing in Leipzig.
Chair of Management/ Marketing
A Warm Welcome
The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
News
Successful doctorate of Dr. Best
We would like to congratulate Dr. Sabine Best on her successful disputation.
Marketing team at the EMAC 2023 conference in Odense/Denmark
At this year's international conference of the European Marketing Academy (EMAC) from May 23-26, the marketing team was represented again. A big congratulations goes to Tobias Mayerhofer!
Generation Z and insurance
In an interview, Prof. Marchand talks about Gen. Z and the challenges for insurance companies
How Generative AI is changing the rules of the game in marketing - guest article in Horizont
Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.
Does awareness of one's own mortality influence consumer behavior?
The awareness of one’s own mortality can be present to different degrees in different individuals. Through news and social media, people today can witness how others are in mortal danger or die, whether from accidents, wars, terrorist attacks, murders, natural disasters, or diseases. For example,…
