Institute of Service and Relationship Management

The former editor of the Journal of Marketing, Prof. Ajay K. Kohli, was once again a guest at the Chair of Business Administration/ Marketing in Leipzig this year. From July 12-13, he shared his valuable expertise with PhD students from all over Saxony in the doctoral course on “Publishing in…

We are delighted to welcome Prof. Dr Yngve Dahle (University of South-Eastern Norway) to Leipzig University, where he regularly teaches as a guest lecturer in Prof. Dr Thorsten Posselt's and Dr Kevin Reuther's Master's and Bachelor's programmes on innovation management.

Yngve combines academic work…

Once again this year, the marketing team was represented at one of the world's largest scientific marketing conferences. This year, the conference took place at the University of Bucharest, Romania. Prof. Marchand presented the latest research results on influencer marketing and Mr. Mayerhofer on…

Big-budget feature films are typically released first in theaters and then in the home video market. Two key strategic management decisions here concern the timing and pricing of a film in streaming offerings. A new study on this topic has been published by Nicolas Weber, André Marchand and Reinhard…