Institute of Service and Relationship Management

In the December issue of impulse magazine, Prof Marchand explores the question of whether companies should give their customers and employees Christmas presents this year from a marketing perspective.

Companies use gifts to express their appreciation to employees, business partners and customers.…

Many thanks for the tasty practical presentation by Wurzener Managing Director Mr. Richter and Head of Marketing Dr. Ahrend! Presentations like this help us to regularly review the practical relevance of marketing in teaching and research.

The International Journal of Research in Marketing (IJRM) is the leading European scientific journal of marketing research. Professor Marchand has been working as an ad hoc reviewer for this journal for over 10 years and has now been appointed to the Editorial Board. He also continues to be a member…

On October 22, 2024, a special honor took place during the ceremonial opening of the semester at Koblenz University of Applied Sciences. Dr. Yolna Grimm, former doctoral student and now post-doctoral guest researcher at the Chair of Business Administration/Marketing at the University of Leipzig, was…